European Mobility Week 2024 was Held with the Participation of 140 Municipalities from Cities and Districts in Türkiye
Under the Sustainable Urban Mobility Plan (SUMP) Türkiye
Project which is implemented under the Sectoral Operational
Programme for Transport (USOP) as part of the Türkiye-EU financial cooperation
managed by the Ministry of Transport and Infrastructure, events were
held with the participation of 140 Provincial and District Municipalities in
Türkiye.
Dozens of
municipalities in Türkiye organized events focused on sustainable urban
mobility during the week, highlighting eco-friendly transportation methods such
as walking, cycling, and public transport. The aim was to increase the use of
these methods by citizens. To extend the reach of these events, live broadcasts
were made throughout the week via the SKUP Türkiye Instagram account.
During European
Mobility Week, influencer communication was strategically used to reach a wider
audience and raise awareness. Influencer posts were particularly effective in
engaging younger audiences, increasing interest and participation in European
Mobility Week. Cycling tours, Car-Free Day, and other events were promoted
through influencers, achieving extensive interaction on social media. The
influencers we collaborated with during the week included Rüştü Onur Atilla,
Çiler Geçici, Fatih Topçu, and Nevra Öner.
On Monday, September
16, 2024, the first day of EMW, live connections were made with seven cities,
and the opening events were featured. The metropolitan municipalities of
Istanbul, Kocaeli, Ankara, Gaziantep, Eskişehir, Denizli, and Düzce
Municipality participated in live broadcast connections during their field
activities between 10:00 and 12:00.
On Tuesday, September
17, the National Opening Ceremony was held in İzmir, in collaboration with
İzmir Metropolitan Municipality. The "Bike to University (B2U)" event
was also launched in İzmir. Students gathered at the Mavişehir İZBAN Station and
rode in a bicycle convoy to İzmir Kâtip Çelebi University. The National Opening
Speech and an awards ceremony were held there, followed by a screening of the
film "Why We Cycle," emphasizing the importance of positioning
bicycles as a mode of transportation.
On Wednesday,
September 18, Eskişehir Metropolitan Municipality hosted a live broadcast of
the "Walk for Yourself, Walk for Your City" event, which encouraged
people to engage more in active mobility through walking and cycling. Following
this, Denizli Metropolitan Municipality joined the live broadcast from their
"Traffic Education Park," which was designed as a bicycle training
area for children.
On Thursday, September
19, the "Bike to University (B2U)" project, piloted by the
metropolitan municipalities of Kocaeli and Istanbul, was featured in the live
broadcast.
On Friday, September
20, various events were organized to encourage transportation personnel and the
public to commute by bicycle, including nature and beachside bike tours and
bicycle repair workshops. Fethiye Municipality was featured in a live broadcast,
with Mayor Mr. Alim Karaca sharing his thoughts.
On Saturday, September
21, the metropolitan municipalities of Antalya, Bursa, and Uşak participated in
live broadcasts. Antalya Metropolitan Municipality presented its
micro-mobility-themed event, which included introducing a Portable Battery
System Station and Light Electric Vehicles to municipal staff. Bursa
Metropolitan Municipality Mayor Mr. Mustafa Bozbey participated in the live
broadcast, discussing the events that had taken place throughout the week to
promote sustainable urban mobility in Bursa. Uşak Municipality joined the live
broadcast from their Mobility Parade, held on İsmet Paşa Street, which featured
a bike and walking convoy and attracted significant attention as one of the
most popular mobility parades of the week.
The "Bike to University (B2U)"
project, initiated by SUMP Türkiye Volunteers, was launched during European
Mobility Week under the leadership of the NGO Enverçevko and in cooperation
with municipalities and universities.
Throughout European Mobility Week, children and
youth actively participated in various events. Denizli Metropolitan
Municipality, in particular, focused on events for children, adults, and
cycling enthusiasts. These activities aimed to raise awareness of sustainable
transportation. Activities in educational parks for children encouraged the use
of public transport and bicycles, fostering a long-term culture of eco-friendly
mobility.
Kocaeli Metropolitan Municipality took a
significant step towards making streets more pedestrian and child-friendly with
the inauguration of the Street Transformation Project in front of Levent
Kırca-Oya Başar Primary and Secondary School.
Eskişehir Metropolitan Municipality organized
children's festivals, workshops, and games to raise awareness of creating an
environmentally friendly and sustainable future for children. The municipality
also held walking and cycling events to promote more active mobility. Ankara
Metropolitan Municipality focused on bicycle riding training, targeting
children to position bicycles as a means of transportation in their mindset.
Various conferences, panels, and training
programs were organized throughout European Mobility Week to enrich the content
of the events and provide participants with comprehensive information. Expert
speakers participated in panels addressing the importance of micromobility, the
promotion of sustainable urban mobility, increasing the use of bicycles and
public transport, and themes related to sustainable environmental awareness and
urban mobility.